BBC AMERICA: ORPHAN BLACK Digital & Rich Media Ads
Digital Ads • Mobile Ads • Creative Direction • Project Management • Motion Graphics • Site Takeovers
BBC America originally contacted Pixelette back in 2013 when they were still working on Orphan Black's Season 1 production. This was BBC America's first original show, and they were still fairly new as a channel, and to digital marketing. They looked to Pixelette to provide our expertise and recommendations for media placements, ad contents and 'big splash' takeover concepts to launch the series. Since then we have worked with BBC America on three seasons of Orphan Black, garnering several awards including the 2016 Webby Awards.
Over the three seasons of digital campaigns, I acted as a Project Manager, Creative Director, Art Director and Motion Designer.
