CLINIQUE: Digital & Rich Media Ads
Project Management • Creative Direction • Style Guides Digital Campaigns • Rich Media & Takeovers • Video Editing
I had the pleasure of working closely with the Clinique client for over four years, on dozens of digital initiatives. A brand like Clinique has a very recognizable, clean look, and adherence to their strict guidelines is mandatory. But they also want cutting-edge work that represents today's markets. I was the lead creative and client contact for several major product launches, including the re-launch of their most iconic product, the Dramatically Different Moisturizing Lotion. The campaign was rolled out in several phases, across multiple channels, including a breadth of digital ads, rich media executions and engaging site takeovers.
