WARNER BROS: THIS IS WHERE I LEAVE YOU Personality Quiz
Concept • Creative Direction • Project Management • UX • QA HTML5 Responsive Design • Copywriting • Quiz Logic
To promote this ensemble film, filled with quirky characters, WB approached my team to come up with some unique marketing materials. We pitched the idea for a "Personality Quiz" with a twist – get matched with one of the nine characters from the film, based on how dysfunctional of a person you are. My team wrote all the questions and answers, developed the logic for results, as well as design and build the HTML5 responsive feature for Domestic and International sites.
I acted as the Creative Director as well as lead the Project Management, Development and QA teams to execute on this extremely successful quiz.
