WARNER BROS: THE CONJURING Digital, Social & Takeovers

I worked with Warner Bros to produce this giant campaign for the much anticipated horror film, The Conjuring. The reach of the campaign was already huge, when midway through production, the film starts getting some great social buzz. The client wanted to quickly integrate social across the board, including a feed of real audience reaction tweets. I lead the team in creative direction and project management through hundreds of deliverables for both Domestic and International. Through creepy animations, massive site takeovers and highly interactive Rich Media experiences, the campaign launched on time and with great response. The result showed huge numbers at the box office and award-winning design work. WINNER 2014 Silver Davey Award for Online Advertising.